Presentation on YouTube.

In an integrated mobility system, users demand diversified and ideally synchronized services to benefit from a quality experience with fast and efficient connections. Services must be coordinated to be productive and to be able to offer reasonable rates. Finally, such a system must be sustainable and thus have a significant impact on GHG emissions, congestion, and parking space, as well as it should ensure equitable access to various users. A synchronization platform would a priori be a solution that will increase the offer of integrated mobility services and improve its access and adoption, thus reducing solo car travel and GHG emissions. Integrated mobility is part of the service mobility movement ("MaaS") but is not exclusive to it. Collaboration of operators at transfer points and services synchronization are the key issues to improve the user experience. However, collaborations are often competitive, making it problematic to share data and revenue between operators and adopt them by users. Furthermore, intelligent mobility management requires the collection and use of a large amount of data, which naturally raises important privacy and ethical issues. These new models are also becoming indispensable in a post-COVID environment that calls into question the expected revenues of mobility infrastructure. In this talk, we will present several key issues in those systems, and propose to reverse the usual process of creating solutions to study in the first place the governance issues of the proposed systems and the legal and ethical aspects of their implementation, as well as the protection of privacy by design ("privacy-by-design"), in order to prevent certain abuses, but also to ensure the social acceptability of the model chosen and ultimately its adoption. Finally, several optimization problems will illustrate the challenges raised by those issues if one wants to study and integrate the proposed solutions.