Retailers routinely face the strategic decision of how to promote their products. Two of the most common promotion strategies are bundling and discounting. D...
“Meet a GERAD researcher!” seminar
Nymisha Bandi
– McGill University
Hybrid activity at GERAD
Prizes and awards
2023
Second place
College of Behavior in Operations Management Junior Scholar Paper Competition, "Incentivizing Healthy Food Choices Using Add-on Bundling: A Field Experiment"
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