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Session TC6 - Théorie des jeux II / Game Theory II

Day Tuesday, May 10, 2005
Location Marie-Husny
Chair Guiomar Martin-Herran

Presentations

03h30 PM Gas Transportation and Storage and Price Cap Regulation
  Mohammed Kharbach, HEC Montréal, Méthodes quantitatives de gestion
Michèle Breton, HEC Montréal, GERAD et Méthodes quantitatives de gestion, 3000, ch. de la Côte-Ste-Catherine, Montréal, Québec, Canada, H3T 2A7

We investigate the effects of a price cap regulation on the consumers surplus within the framework of two gas ownership structures. In the case of a firm owning both the gas transportation and storage facilities, we find that tightening of the price cap constraint is always beneficial to the consumers while softening this constraint is always detrimental in terms of consumers surplus. In the case of a separate ownership, there exist situations when a reduction in one price cap and an increase of the other may lead to consumers surplus deterioration.


03h55 PM Shelf-Space Allocation for National and Private Brands:A Game Theory Approach
  Georges Zaccour, HEC Montréal, GERAD et Marketing, 3000, ch. de la Côte-Sainte-Catherine, Montréal, Québec, Canada, H3T 2A7
Nawel Amrouche, HEC Montréal, GERAD et Marketing, 3000, Chemin de la Côte-Sainte-Catherine, Montréal, Quebec, Canada, H3T 2A7

We consider a marketing channel formed of one manufacturer and one retailer. The latter sells, along the manufacturer’s brand, her private brand. Demand for each brand depends on prices and on the shelf space allocated to it. We characterize Stackelberg equilibrium with the manufacturer as leader. Numerical analysis allows us to shed a light on the driving forces that matter when it comes to allocate the shelf space between the two competing brands.


04h20 PM Advertising and Pricing Decisions for National and Store Brands: A Channel's Perspective
  Salma Karray, HEC Montréal, GERAD et Marketing, 3000, ch. de la Côte-Sainte-Catherine, Montréal, Québec, Canada, H3T 2A7
Guiomar Martin-Herran, Universidad de Valladolid, Economia Aplicada, Avda. Valle Esgueva, 6, Valladolid, Valladolid, Spain, 47011

We study pricing and advertising decisions for national brands and private labels. An infinite horizon differential game is considered where manufacturers and retailers are decision-makers. The obtained results provide answers on how manufacturers should monitor their national advertising expenditures and prices when facing competition from private labels of retailers.


04h45 PM Optimal Remediation of Contaminated Sites
  Pauline Barrieu, London School of Economics and Political Science, United Kingdom
Nadine Bellamy, Université de Paris
Bernard Sinclair-Desgagné, HEC Montréal, Canada

Over the past decade, the remediation of contaminated sites has become a very expensive (and lucrative) activity. This paper articulates a real-options approach to choosing remediation scenarios. It is argued that, if implemented in practice, this method could yield significant cost reductions.