|
|
|
Séance TC6 - Théorie des jeux II / Game Theory II
Jour |
mardi, le 10 mai 2005 |
Salle |
Marie-Husny |
Président |
Guiomar Martin-Herran |
Présentations
15h30 |
Gas Transportation and Storage and Price Cap Regulation |
|
Mohammed Kharbach, HEC Montréal, Méthodes quantitatives de gestion
Michèle Breton, HEC Montréal, GERAD et Méthodes quantitatives de gestion, 3000, ch. de la Côte-Ste-Catherine, Montréal, Québec, Canada, H3T 2A7
We investigate the effects of a price cap regulation on the consumers surplus within the framework of two gas ownership structures. In the case of a firm owning both the gas transportation and storage facilities, we find that tightening of the price cap constraint is always beneficial to the consumers while softening this constraint is always detrimental in terms of consumers surplus. In the case of a separate ownership, there exist situations when a reduction in one price cap and an increase of the other may lead to consumers surplus deterioration.
|
15h55 |
Shelf-Space Allocation for National and Private Brands:A Game Theory Approach |
|
Georges Zaccour, HEC Montréal, GERAD et Marketing, 3000, ch. de la Côte-Sainte-Catherine, Montréal, Québec, Canada, H3T 2A7
Nawel Amrouche, HEC Montréal, GERAD et Marketing, 3000, Chemin de la Côte-Sainte-Catherine, Montréal, Quebec, Canada, H3T 2A7
We consider a marketing channel formed of one manufacturer and one retailer. The latter sells, along the manufacturer’s brand, her private brand. Demand for each brand depends on prices and on the shelf space allocated to it. We characterize Stackelberg equilibrium with the manufacturer as leader. Numerical analysis allows us to shed a light on the driving forces that matter when it comes to allocate the shelf space between the two competing brands.
|
16h20 |
Advertising and Pricing Decisions for National and Store Brands: A Channel's Perspective |
|
Salma Karray, HEC Montréal, GERAD et Marketing, 3000, ch. de la Côte-Sainte-Catherine, Montréal, Québec, Canada, H3T 2A7
Guiomar Martin-Herran, Universidad de Valladolid, Economia Aplicada, Avda. Valle Esgueva, 6, Valladolid, Valladolid, Spain, 47011
We study pricing and advertising decisions for national brands and private labels. An infinite horizon differential game is considered where manufacturers and retailers are decision-makers. The obtained results provide answers on how manufacturers should monitor their national advertising expenditures and prices when facing competition from private labels of retailers.
|
16h45 |
Optimal Remediation of Contaminated Sites |
|
Pauline Barrieu, London School of Economics and Political Science, United Kingdom
Nadine Bellamy, Université de Paris
Bernard Sinclair-Desgagné, HEC Montréal, Canada
Over the past decade, the remediation of contaminated sites has become a very expensive (and lucrative) activity. This paper articulates a real-options approach to choosing remediation scenarios. It is argued that, if implemented in practice, this method could yield significant cost reductions.
|
|