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Session TB7 - Décisions de prix I / Pricing Decisions I

Day Tuesday, May 8, 2007
Room Ordre des CGA
Chair Gilles Savard

Presentations

01h30 PM-
01h55 PM
An Approximation Scheme for Pricing in Revenue Management
  Asif Syed Raza, Concordia University, Mechanical and Industrial Engineering, 1455 boul. de Maisonneuve Ouest, Montréal, Québec, Canada, H3G 1M8
Ali Akgunduz, Concordia University, Mechanical and Industrial Engineering, 1455 boul. de Maisonneuve Ouest, Montréal, Québec, Canada, H3G 1M8

In this paper, we investigate the use of distribution free approach as an approximation scheme for pricing in Revenue management. The approach determines both the pricing and quantity jointly to best maximize the revenue. It is first addressed to the standard newsvendor problem. The analysis is extended to consider: i) Newsvendor problem with shortage cost penalty; ii) Newsvendor problem extended to shortage and holding cost; iii) Recourse case, where there is a second purchasing opportunity; iv) Random yield case; and v) Multiple item case, where more than one item compete for a scare resource such as budget. We show that the distribution free estimates on revenue in most case studies is quasi-concave, and therefore results global optimal control of pricing and capacity such that the revenue is maximized. The distribution free estimates on revenue are found near optimal in a numerical experimentation. A statistical analysis is also reported to compare the standard newsvendor problem with its extensions.


01h55 PM-
02h20 PM
An Optimal Approach for an Integrated Yield and Pricing Management Problem in Rail Freight Transportation
  Benoit Crevier, École Polytechnique de Montréal, CRT et Mathématiques et génie industriel, C.P. 6079, Succ. Centre-Ville, Montréal, Québec, Canada, H3C 3A7
Jean-François Cordeau, GERAD, HEC Montréal et CRT, Chaire de recherche du Canada en distributique, 3000, chemin de la Côte-Sainte-Catherine, Montréal, Québec, Canada, H3T 2A7
Gilles Savard, GERAD et École Polytechnique de Montréal, Mathématiques et génie industriel, C.P. 6079, Succ. Centre-ville, Montréal, Québec, Canada, H3C 3A7

Profit maximization relies heavily on the integration of logistics activities with an improved management of the revenues. Therefore, the operational policies chosen by the carrier have an important impact on the network yield and thus on global profitability. This talk focuses on an operational bilevel mathematical formulation which encompasses pricing decisions and network planning policies such as car blocking and routing as well as train makeup and scheduling. An exact solution approach based on a mixed integer formulation adapted to the problem structure will be presented.


02h20 PM-
02h45 PM
Demand Models and Revenue Management in the Airline Industry
  Miladin Djurisic, École polytechnique de Montréal, Mathématiques et génie industriel, C.P. 6079, Succ. Centre-ville, Montréal, Québec, Canada, H3C 3A7
Gilles Savard, GERAD et École Polytechnique de Montréal, Mathématiques et génie industriel, C.P. 6079, Succ. Centre-ville, Montréal, Québec, Canada, H3C 3A7
Patrice Marcotte, Université de Montréal, Informatique et recherche opérationnelle, CIRRELT, C.P. 6128, Succ. Centre-ville, Montréal, Québec, Canada, H3C 3J7

This paper examines how discrete choice models can be used in the airline industry for forecasting passenger demand. Increases in data processing capabilities over the past years have promoted the use of these models. Based on a individual’s revealed choice when facing several alternatives, they allow for the introduction of product related attributes and capture the weight that each attribute carries in the individual’s decision making process. Attributes are ticket price, time in transit, level and class of service, etc. From the carrier’s perspective, they provide valuable insight on how passengers will react to different scheduling and pricing policies. The carrier can then use this information in its revenue maximization quest.


02h45 PM-
03h10 PM
Étude du problème de tarification dans un réseau
  François Gilbert, Université de Montréal, DIRO, Montréal, Canada, H3C 3J7
Patrice Marcotte, Université de Montréal, Informatique et recherche opérationnelle, CIRRELT, C.P. 6128, Succ. Centre-ville, Montréal, Québec, Canada, H3C 3J7
Gilles Savard, GERAD et École Polytechnique de Montréal, Mathématiques et génie industriel, C.P. 6079, Succ. Centre-ville, Montréal, Québec, Canada, H3C 3A7

Nous nous intéressons à un problème de tarification dans un réseau. Un modèle de choix discret de type Logit est employé afin de modéliser le comportement des usagers. Suite à une analyse conjointe de la fonction de revenu et de la topologie du réseau, la structure d'une tarification localement optimale est caractérisée. Par ailleurs, la substitution d'une distribution discrète à la loi de probabilité des variables aléatoires modélisant la désutilité des routes permet d'approximer l'affectation probabiliste par un flot déterministe multiclasse pour lequel des outils de résolution globale sont disponibles.


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