Let's not be afraid of AI's potential!, with Maxime Cohen, Scale AI Chair in Data Science for Retail at McGill University.

Read the article in French published on Le Devoir.

Congratulation to Maxime Cohen, Full Professor at the Desautels Faculty of Management, McGill University. Intégral, a collective of agencies specializing in digital marketing, announced the appointment of Dr Maxime Cohen as Chief Artificial Intelligence (AI) Officer. This strategic nomination reflects Intégral's commitment to remain at the forefront of the digital marketing industry and to place data and AI at the heart of its strategy.

Maxime Cohen, Professor at McGill University and GERAD member, has just published with Laurette Dubé, Nathan Yang and Bassem Monla "Precision Retailing: Driving Results with Behavioral Insights and Data Analytics" at the University of Toronto Press.