Dans cet article, nous étudions la concurrence entre marques nationales et marques privées (ou marques de distributeurs) en analysant l’effet de la présence ...

The purpose of this study is to design incentives for price and advertising coordination in a bilateral monopoly. I prove that a wholesale price reduction ...

This paper examines the issue of price and advertising coordination in bilateral monopolies from a dynamic perspective. Its main objectives are to design i...

The technological developments observed in the last two decades contributed to the digitalization of products and the introduction of devices to consume th...

This paper investigates the dynamic pricing strategies of firms selling complementary products in a marketing channel. The problem is modelled as a non-coo...

Nous caractérisons les prix d'équilibre dans un circuit de distribution sous deux scénarios. Dans le premier scénario, le producteur choisit le prix de trans...

One of the major results announced in the static literature on the coordination of pricing decisions in bilateral monopolies states that vertical integrati...

This paper studies the pricing strategies of firms belonging to a vertical channel structure where optional contingent products are sold. Optional continge...

A significant game-theoretic literature on the coordination of distribution channels has developed over the past three decades. We provide an extensive analy...

This study examines simultaneously the effect of personal, contextual, and product-related factors on purchasing behaviour of fair-trade products. The resu...

We identify the conditions under which a myopic pricing behavior could be a profit enhancing tool in the distribution channel. A channel member behaves myo...

Dans cet article, nous présentons une application de la modélisation mathématique et de l'optimisation comme outils d'aide à la décision pour le gestionnair...

We consider a dynamic marketing channel involving one manufacturer and one retailer. The strategic variables of the former are the wholesale price and the a...

The multidimensional scaling (MDS) aims at finding coordinates for a set of <i>n</i> objects in a (low) <i>q</i> dimensional space that best fits dissimilar...

The paper examines shelf-space allocation and pricing decisions in the marketing channel as the results of a static game played à la Stackelberg between two...

In the last two decades, various studies developed static and dynamic game theory models to demonstrate that the efficiency of marketing channels can be rai...

We propose a differential game to study retailer’s allocation strategy of shelf-space shares between the manufacturers of two competing brands. Each manufact...

This paper deals with the issue of shelf-space allocation and advertising decisions in marketing channels. We consider a network composed of a unique retaile...

The paper analyzes a differential game model of a two-member marketing channel. A manufacturer invests in national advertising with the purpose of improving ...

We investigate the effects of retailer's myopic behavior on channel members strategies and on sales in a single-manufacturer single-retailer distribution ne...

The paper considers a channel of distribution consisting of a single manufacturer and retailer. The manufacturer advertises in national media, to build up t...

This paper examines dynamic advertising and promotion strategies in a marketing channel where the retailer promotes the manufacturer's product, and the manu...