Sihem Taboubi Associated member, GERAD share Full Professor, Department of Marketing, HEC Montréal sihem.taboubi@hec.ca Phone: 514 340-7166 Other titles and affiliations since Jun 2019 Director of the M.Sc., HEC Montréal Research Axes Axis 4: Real-time decision support Research Applications Marketing (business intelligence, revenue management, recommendation systems) Publications Jul 2022 The Effect of Incidental Prices in Online Display Ads on Consumer Internal Reference Price Hamid Shaker, Sylvain Sénécal, Yany Grégoire, and Sihem Taboubi International Journal of Electronic Commerce, 26(3), 279–310, 2022 BibTeX reference Dec 2021 Are Retailers’ Private Labels Always Detrimental to National Brand Manufacturers? A Differential Game Perspective Alessandra Buratto and Sihem Taboubi Petrosyan, L.A., Mazalov, V.V., Zenkevich, N.A. (eds) , Frontiers of Dynamic Games. Trends in Mathematics, Birkhäuser, Cham, 49–78, 2021 BibTeX reference Mar 2020 Pricing decisions in marketing channels in the presence of optional contingent products Peter M. Kort, Sihem Taboubi, and Georges Zaccour Central European Journal of Operations Research, 28(1), 167–192, 2020 BibTeX reference 46 publications News Discover a new side of Sihem Taboubi Nov 12, 2024 Take a look on HEC Montréal MAG "The 10 questions you never dared to ask Sihem Taboubi", Director of the M.Sc. and Professor at HEC Montréal. Events May 3 — 4, 2024 Games and Optimization - Workshop in honor of Michèle Breton Workshop Chair in Game Theory and Management HEC Montréal, Campus Hélène-Desmarais Supervision Andréanne Drapeau Master's degree Adil Mechbal Master's degree Sophie Patenaude Master's degree Samira Mouden Master's degree Karina Paulauskas Master's degree Audrey Beckers Master's degree Alexandra Barci-Tessier Master's degree Sabrine Mahfoud Master's degree Deepshikha Priyadarsani Master's degree All supervisions (27)
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