Marketing (business intelligence, revenue management, recommendation systems)

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152 results — page 4 of 8

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In this paper, we propose a diffusion model for a subscription service. The evolution over time of the number of subscribers is governed by a differential ...

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This longitudinal quantitative study investigates how organizational structure and the external environment impact VC firm survival. It examines how macroeco...

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This paper investigates the dynamic pricing strategies of firms selling complementary products in a marketing channel. The problem is modelled as a non-coo...

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We propose a method to build trees and forests when the response is a non-homogeneous Poisson process with excess zeros, based on two forests. The first one...

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Clustering is a data mining method which consists in partitioning a given set of n objects into p clusters in order to minimize the dissimilarity among o...

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We investigate the impact of store capacity and extent of inter-product substitution in a retailer's assortment on the optimal timing and depth of price pro...

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In this paper, we extend the classical market-share attraction model to a multi-category setting to include umbrella-branding spillover. Our starting conject...

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We revisit the relationship between market power and firms' investment incentives in a noncooperative differential oligopoly game in which firms sell diffe...

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We characterize equilibrium pricing strategies in a marketing channel in two scenarios. In the first scenario, the manufacturer chooses the wholesale price...

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We consider the multivariate linear model for multilevel data where units are nested within a hierarchy of clusters. We propose permutation procedures to tes...

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In this paper, we propose a multivariate random forest method for multiple responses of mixed types with missing responses. Imputation is performed for eac...

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In the literature, the study of price subsidies of new technologies has focused on the tactical problem of achieving maximum penetration under a budget con...

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Why private labels (PLs) enjoy a large market in some countries while hardly penetrating others? What makes a market favourable to PL-product development? A...

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The paper surveys the literature on cooperative advertising in marketing channels (supply chains) using game theoretic methods. During the last decade in p...

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One of the major results announced in the static literature on the coordination of pricing decisions in bilateral monopolies states that vertical integrati...

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This paper studies the pricing strategies of firms belonging to a vertical channel structure where optional contingent products are sold. Optional continge...

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A significant game-theoretic literature on the coordination of distribution channels has developed over the past three decades. We provide an extensive analy...

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Finding communities, or clusters, in networks, or graphs, has been the subject of intense studies in the last ten years. The most used criterion for that pu...

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Umbrella branding is a strategy that consists in using the same name to market different products which may, or may not, be related. The purpose of this pape...

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In this paper, we empirically investigate the robustness of random forests for regression problems. We also investigate the performance of five variations o...

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