Marketing (business intelligence, revenue management, recommendation systems)

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Cahiers du GERAD

152 results — page 8 of 8

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The paper deals with the problem of sustaining over time a coordinated outcome in a two-member channel of distribution. In a dynamic game of pricing and ad...

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The paper identifies the strategic effects of learning-by-doing in presence of unintended spillovers of production experience. In a two-stage game an incum...

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This paper aims to provide an answer to the still open question, namely who should, if any, lead a marketing channel? To achieve this objective, we conside...

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The paper is concerned with conflict and coordination in a two-member channel of distribution. We propose a differential game model that includes carry-ove...

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We consider a monopolist firm that plans its production, inventory, and pricing policy over a fixed and finite horizon. The problem is represented by an opt...

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The paper deals with a problem of determining optimal advertising expenditures in a two-member channel of distribution in which the manufacturer invests in ...

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An econometric model is developed and used to estimate price promotion effects on sales for the yogourt category in a Quebec market. More specifically, the...

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The paper is concerned with sustainable cooperation in a vertical two-member channel of distribution over an infinite planning horizon. Sustainable intertem...

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A government wishes to accelerate the adoption of a new technology in order to gradually replace an older one. The new technology is manufactured by a mono...

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We consider a differential game model to investigate the effects of price subsidy over time on the rate of diffusion of a new technology. We assume that the...

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L'objectif de cet article est d'analyser les facteurs de succès et d'échec de nouveaux produits de consommation et industriels. Les résultats des analyses d...

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Dans cet article nous procédons à une segmentation des marchés internationaux. Afin d'éliminer la redondance dans les 27 indicateurs socio-économiques consi...

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