Marketing (business intelligence, revenue management, recommendation systems)
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152 results — page 6 of 8
This study examines simultaneously the effect of personal, contextual, and product-related factors on purchasing behaviour of fair-trade products. The resu...
BibTeX referenceCould Myopic Pricing be a Strategic Choice in Marketing Channels? A Game Theoretic Analysis
We identify the conditions under which a myopic pricing behavior could be a profit enhancing tool in the distribution channel. A channel member behaves myo...
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<p>The paper determines optimal pricing and advertising policies for an entertainment event, taking into account diffusion effects and a last-minute market...
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To the best of our knowledge, the complexity of minimum sum-of-squares clustering is unknown. Yet, it has often been stated that this problem is NP-hard. We...
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In an Advance Booking Discount Program (ABDP), a firm offers a product at a price discount prior to the selling season. In the selling season the product i...
BibTeX referenceFeedback Stackelberg Equilibrium Strategies when the Private Label Competes with the National Brand
We consider a noncooperative differential game where a retailer sells her own private label in addition to the manufacturer’s brand. We assume that each bran...
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In this paper, we consider the problem of constructing confidence intervals for a population median when the underlying population is discrete. We describe ...
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In this paper, we consider testing the location parameter with multilevel (or hierarchical) data. A general family of weighted test statistics are introduced...
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We consider a marketing channel where a retailer sells, along the manufacturer’s brand, her own private label. We assume that each player invests in adverti...
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We propose a game-theoretic model involving the manufacturer of a national brand and a retailer selling her private label along with the national brand. The...
BibTeX referenceAdvertising an Event
<p>The paper considers a problem of how to minimize advertising costs to sell seats for a particular event, for instance, a sports game, a rock concert or a...
BibTeX referenceOn Myopia in a Dynamic Marketing Channel
We consider a dynamic marketing channel involving one manufacturer and one retailer. The strategic variables of the former are the wholesale price and the a...
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A weighted spatial median is proposed for the multivariate location problem with cluster correlated data. Its limiting distribution is derived under mild co...
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This paper shows that the important result obtained in a static marketing channel, namely, that the manufacturer can coordinate the channel through a two-pa...
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Multivariate one-sample location problem for clustered data is considered from a nonparametric viewpoint. We develop the spatial median and its affine equiv...
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We consider the multivariate location problem with cluster correlated data. A family of multivariate weighted sign tests are introduced for which observatio...
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We propose a game-theoretic model in which one national-brand manufacturer, acting as a leader, maximizes her own profit and one retailer, selling the natio...
BibTeX referenceThe Impact of Manufacturers' Wholesale Prices on Retailer's Shelf-Space and Pricing Strategies
The paper examines shelf-space allocation and pricing decisions in the marketing channel as the results of a static game played à la Stackelberg between two...
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In the last two decades, various studies developed static and dynamic game theory models to demonstrate that the efficiency of marketing channels can be rai...
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An infinite-horizon differential game between a manufacturer and a retailer is con- sidered. The players control their marketing efforts and the sales share...
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