Marketing (business intelligence, revenue management, recommendation systems)

Back

Cahiers du GERAD

152 results — page 6 of 8

, , and

This study examines simultaneously the effect of personal, contextual, and product-related factors on purchasing behaviour of fair-trade products. The resu...

BibTeX reference
, , and

We identify the conditions under which a myopic pricing behavior could be a profit enhancing tool in the distribution channel. A channel member behaves myo...

BibTeX reference
, , and

<p>The paper determines optimal pricing and advertising policies for an entertainment event, taking into account diffusion effects and a last-minute market...

BibTeX reference

To the best of our knowledge, the complexity of minimum sum-of-squares clustering is unknown. Yet, it has often been stated that this problem is NP-hard. We...

BibTeX reference
, , and

In an Advance Booking Discount Program (ABDP), a firm offers a product at a price discount prior to the selling season. In the selling season the product i...

BibTeX reference

We consider a noncooperative differential game where a retailer sells her own private label in addition to the manufacturer’s brand. We assume that each bran...

BibTeX reference
and

In this paper, we consider the problem of constructing confidence intervals for a population median when the underlying population is discrete. We describe ...

BibTeX reference
, , and

In this paper, we consider testing the location parameter with multilevel (or hierarchical) data. A general family of weighted test statistics are introduced...

BibTeX reference

We consider a marketing channel where a retailer sells, along the manufacturer’s brand, her own private label. We assume that each player invests in adverti...

BibTeX reference
and

We propose a game-theoretic model involving the manufacturer of a national brand and a retailer selling her private label along with the national brand. The...

BibTeX reference
, , and

<p>The paper considers a problem of how to minimize advertising costs to sell seats for a particular event, for instance, a sports game, a rock concert or a...

BibTeX reference

We consider a dynamic marketing channel involving one manufacturer and one retailer. The strategic variables of the former are the wholesale price and the a...

BibTeX reference
, , and

A weighted spatial median is proposed for the multivariate location problem with cluster correlated data. Its limiting distribution is derived under mild co...

BibTeX reference

This paper shows that the important result obtained in a static marketing channel, namely, that the manufacturer can coordinate the channel through a two-pa...

BibTeX reference
, , and

Multivariate one-sample location problem for clustered data is considered from a nonparametric viewpoint. We develop the spatial median and its affine equiv...

BibTeX reference
, , and

We consider the multivariate location problem with cluster correlated data. A family of multivariate weighted sign tests are introduced for which observatio...

BibTeX reference
and

We propose a game-theoretic model in which one national-brand manufacturer, acting as a leader, maximizes her own profit and one retailer, selling the natio...

BibTeX reference

The paper examines shelf-space allocation and pricing decisions in the marketing channel as the results of a static game played à la Stackelberg between two...

BibTeX reference

In the last two decades, various studies developed static and dynamic game theory models to demonstrate that the efficiency of marketing channels can be rai...

BibTeX reference
and

An infinite-horizon differential game between a manufacturer and a retailer is con- sidered. The players control their marketing efforts and the sales share...

BibTeX reference