The paper addresses the problem of determining a retailer's optimal price promotions of two brands in a product category. A dynamic model is constructed, tak...

We propose a numerical approach to compute stationary Markov perfect Nash equilibrium advertising strategies of Lanchester model. The algorithm can be implem...

This paper deals with the issue of shelf-space allocation and advertising decisions in marketing channels. We consider a network composed of a unique retaile...

We consider the problem of testing the hypothesis that a multivariate location vector is in the positive orthant. A conditionally distribution-free sign te...

We examine whether cooperative advertising programs could constitute an effective tool to coordinate competitive marketing channels. While previous studies s...

The paper analyzes a differential game model of a two-member marketing channel. A manufacturer invests in national advertising with the purpose of improving ...

A multivariate location model for cluster correlated observations is presented. An affine-invariant multivariate sign test for testing location is proposed...

The one-sided one sample problem with bivariate data is considered. A conditionally distribution-free sign test is proposed for that problem. This test is ...

We investigate the effects of retailer's myopic behavior on channel members strategies and on sales in a single-manufacturer single-retailer distribution ne...

The paper identifies optimal dynamic marketing strategies in a channel of distribution. A number of (identical) retailers promote locally a manufacturer's b...

The paper considers a channel of distribution consisting of a single manufacturer and retailer. The manufacturer advertises in national media, to build up t...

A fuzzy clustering problem consists in assigning a set of patterns to a given number of clusters with respect to some criteria such that each of them may be...

The standard way to solve the static economic dispatch problem with transmission losses is the penalty factor method. The problem is solved iteratively by a...

This paper examines dynamic advertising and promotion strategies in a marketing channel where the retailer promotes the manufacturer's product, and the manu...

The paper deals with the problem of sustaining over time a coordinated outcome in a two-member channel of distribution. In a dynamic game of pricing and ad...

The paper identifies the strategic effects of learning-by-doing in presence of unintended spillovers of production experience. In a two-stage game an incum...

This paper aims to provide an answer to the still open question, namely who should, if any, lead a marketing channel? To achieve this objective, we conside...

The paper is concerned with conflict and coordination in a two-member channel of distribution. We propose a differential game model that includes carry-ove...

We consider a monopolist firm that plans its production, inventory, and pricing policy over a fixed and finite horizon. The problem is represented by an opt...

The paper deals with a problem of determining optimal advertising expenditures in a two-member channel of distribution in which the manufacturer invests in ...