Marketing (business intelligence, revenue management, recommendation systems)
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148 results — page 7 of 8
In this paper, we adapt the Wilcoxon signed-rank test to the case of cluster correlated data. A simple modification of the estimator of the asymptotic vari...
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In this paper, we perform an empirical comparison of the classification error of several ensemble methods based on classification trees. This comparison is b...
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The paper addresses the problem of determining a retailer's optimal price promotions of two brands in a product category. A dynamic model is constructed, tak...
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We propose a numerical approach to compute stationary Markov perfect Nash equilibrium advertising strategies of Lanchester model. The algorithm can be implem...
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This paper deals with the issue of shelf-space allocation and advertising decisions in marketing channels. We consider a network composed of a unique retaile...
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We consider the problem of testing the hypothesis that a multivariate location vector is in the positive orthant. A conditionally distribution-free sign te...
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We examine whether cooperative advertising programs could constitute an effective tool to coordinate competitive marketing channels. While previous studies s...
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The paper analyzes a differential game model of a two-member marketing channel. A manufacturer invests in national advertising with the purpose of improving ...
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A multivariate location model for cluster correlated observations is presented. An affine-invariant multivariate sign test for testing location is proposed...
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The one-sided one sample problem with bivariate data is considered. A conditionally distribution-free sign test is proposed for that problem. This test is ...
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We investigate the effects of retailer's myopic behavior on channel members strategies and on sales in a single-manufacturer single-retailer distribution ne...
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The paper identifies optimal dynamic marketing strategies in a channel of distribution. A number of (identical) retailers promote locally a manufacturer's b...
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The paper considers a channel of distribution consisting of a single manufacturer and retailer. The manufacturer advertises in national media, to build up t...
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A fuzzy clustering problem consists in assigning a set of patterns to a given number of clusters with respect to some criteria such that each of them may be...
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The standard way to solve the static economic dispatch problem with transmission losses is the penalty factor method. The problem is solved iteratively by a...
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This paper examines dynamic advertising and promotion strategies in a marketing channel where the retailer promotes the manufacturer's product, and the manu...
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The paper deals with the problem of sustaining over time a coordinated outcome in a two-member channel of distribution. In a dynamic game of pricing and ad...
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The paper identifies the strategic effects of learning-by-doing in presence of unintended spillovers of production experience. In a two-stage game an incum...
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This paper aims to provide an answer to the still open question, namely who should, if any, lead a marketing channel? To achieve this objective, we conside...
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The paper is concerned with conflict and coordination in a two-member channel of distribution. We propose a differential game model that includes carry-ove...
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