This study examines simultaneously the effect of personal, contextual, and product-related factors on purchasing behaviour of fair-trade products. The resu...

We identify the conditions under which a myopic pricing behavior could be a profit enhancing tool in the distribution channel. A channel member behaves myo...

<p>The paper determines optimal pricing and advertising policies for an entertainment event, taking into account diffusion effects and a last-minute market...

To the best of our knowledge, the complexity of minimum sum-of-squares clustering is unknown. Yet, it has often been stated that this problem is NP-hard. We...

In an Advance Booking Discount Program (ABDP), a firm offers a product at a price discount prior to the selling season. In the selling season the product i...

We consider a noncooperative differential game where a retailer sells her own private label in addition to the manufacturer’s brand. We assume that each bran...

In this paper, we consider the problem of constructing confidence intervals for a population median when the underlying population is discrete. We describe ...

In this paper, we consider testing the location parameter with multilevel (or hierarchical) data. A general family of weighted test statistics are introduced...

We consider a marketing channel where a retailer sells, along the manufacturer’s brand, her own private label. We assume that each player invests in adverti...

We propose a game-theoretic model involving the manufacturer of a national brand and a retailer selling her private label along with the national brand. The...

<p>The paper considers a problem of how to minimize advertising costs to sell seats for a particular event, for instance, a sports game, a rock concert or a...

We consider a dynamic marketing channel involving one manufacturer and one retailer. The strategic variables of the former are the wholesale price and the a...

A weighted spatial median is proposed for the multivariate location problem with cluster correlated data. Its limiting distribution is derived under mild co...

This paper shows that the important result obtained in a static marketing channel, namely, that the manufacturer can coordinate the channel through a two-pa...

Multivariate one-sample location problem for clustered data is considered from a nonparametric viewpoint. We develop the spatial median and its affine equiv...

We consider the multivariate location problem with cluster correlated data. A family of multivariate weighted sign tests are introduced for which observatio...

We propose a game-theoretic model in which one national-brand manufacturer, acting as a leader, maximizes her own profit and one retailer, selling the natio...

The paper examines shelf-space allocation and pricing decisions in the marketing channel as the results of a static game played à la Stackelberg between two...

In the last two decades, various studies developed static and dynamic game theory models to demonstrate that the efficiency of marketing channels can be rai...

An infinite-horizon differential game between a manufacturer and a retailer is con- sidered. The players control their marketing efforts and the sales share...