Marketing (intelligence d’affaires, gestion des revenus, systèmes de recommandation)
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In an Advance Booking Discount Program (ABDP), a firm offers a product at a price discount prior to the selling season. In the selling season the product i...
référence BibTeXFeedback Stackelberg Equilibrium Strategies when the Private Label Competes with the National Brand
We consider a noncooperative differential game where a retailer sells her own private label in addition to the manufacturer’s brand. We assume that each bran...
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In this paper, we consider the problem of constructing confidence intervals for a population median when the underlying population is discrete. We describe ...
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In this paper, we consider testing the location parameter with multilevel (or hierarchical) data. A general family of weighted test statistics are introduced...
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We consider a marketing channel where a retailer sells, along the manufacturer’s brand, her own private label. We assume that each player invests in adverti...
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We propose a game-theoretic model involving the manufacturer of a national brand and a retailer selling her private label along with the national brand. The...
référence BibTeXAdvertising an Event
<p>The paper considers a problem of how to minimize advertising costs to sell seats for a particular event, for instance, a sports game, a rock concert or a...
référence BibTeXOn Myopia in a Dynamic Marketing Channel
We consider a dynamic marketing channel involving one manufacturer and one retailer. The strategic variables of the former are the wholesale price and the a...
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A weighted spatial median is proposed for the multivariate location problem with cluster correlated data. Its limiting distribution is derived under mild co...
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This paper shows that the important result obtained in a static marketing channel, namely, that the manufacturer can coordinate the channel through a two-pa...
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Multivariate one-sample location problem for clustered data is considered from a nonparametric viewpoint. We develop the spatial median and its affine equiv...
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We consider the multivariate location problem with cluster correlated data. A family of multivariate weighted sign tests are introduced for which observatio...
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We propose a game-theoretic model in which one national-brand manufacturer, acting as a leader, maximizes her own profit and one retailer, selling the natio...
référence BibTeXThe Impact of Manufacturers' Wholesale Prices on Retailer's Shelf-Space and Pricing Strategies
The paper examines shelf-space allocation and pricing decisions in the marketing channel as the results of a static game played à la Stackelberg between two...
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In the last two decades, various studies developed static and dynamic game theory models to demonstrate that the efficiency of marketing channels can be rai...
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An infinite-horizon differential game between a manufacturer and a retailer is con- sidered. The players control their marketing efforts and the sales share...
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We consider a differential game model for a marketing channel formed by one manufacturer and one retailer. The latter sells the manufacturer's product and ma...
référence BibTeXAsymptotic Efficiencies of the Sign and the Wilcoxon Signed-Rank Tests for Cluster Correlated Data
In this paper, we study the Pitman asymptotic efficiencies of the sign and the Wilcoxon signed-rank tests for cluster correlated data. A general expression ...
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We study whether the introduction of a private label could be profitable for retailers and manufacturers. We also investigate if cooperative advertising cou...
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We propose a differential game to study retailer’s allocation strategy of shelf-space shares between the manufacturers of two competing brands. Each manufact...
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