We consider a differential game model for a marketing channel formed by one manufacturer and one retailer. The latter sells the manufacturer's product and ma...

In this paper, we study the Pitman asymptotic efficiencies of the sign and the Wilcoxon signed-rank tests for cluster correlated data. A general expression ...

We study whether the introduction of a private label could be profitable for retailers and manufacturers. We also investigate if cooperative advertising cou...

We propose a differential game to study retailer’s allocation strategy of shelf-space shares between the manufacturers of two competing brands. Each manufact...

In this paper, we adapt the Wilcoxon signed-rank test to the case of cluster correlated data. A simple modification of the estimator of the asymptotic vari...

In this paper, we perform an empirical comparison of the classification error of several ensemble methods based on classification trees. This comparison is b...

The paper addresses the problem of determining a retailer's optimal price promotions of two brands in a product category. A dynamic model is constructed, tak...

We propose a numerical approach to compute stationary Markov perfect Nash equilibrium advertising strategies of Lanchester model. The algorithm can be implem...

This paper deals with the issue of shelf-space allocation and advertising decisions in marketing channels. We consider a network composed of a unique retaile...

We consider the problem of testing the hypothesis that a multivariate location vector is in the positive orthant. A conditionally distribution-free sign te...

We examine whether cooperative advertising programs could constitute an effective tool to coordinate competitive marketing channels. While previous studies s...

The paper analyzes a differential game model of a two-member marketing channel. A manufacturer invests in national advertising with the purpose of improving ...

A multivariate location model for cluster correlated observations is presented. An affine-invariant multivariate sign test for testing location is proposed...

The one-sided one sample problem with bivariate data is considered. A conditionally distribution-free sign test is proposed for that problem. This test is ...

We investigate the effects of retailer's myopic behavior on channel members strategies and on sales in a single-manufacturer single-retailer distribution ne...

The paper identifies optimal dynamic marketing strategies in a channel of distribution. A number of (identical) retailers promote locally a manufacturer's b...

The paper considers a channel of distribution consisting of a single manufacturer and retailer. The manufacturer advertises in national media, to build up t...

A fuzzy clustering problem consists in assigning a set of patterns to a given number of clusters with respect to some criteria such that each of them may be...

The standard way to solve the static economic dispatch problem with transmission losses is the penalty factor method. The problem is solved iteratively by a...

This paper examines dynamic advertising and promotion strategies in a marketing channel where the retailer promotes the manufacturer's product, and the manu...