Marketing (intelligence d’affaires, gestion des revenus, systèmes de recommandation)
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We consider a monopolist firm that plans its production, inventory, and pricing policy over a fixed and finite horizon. The problem is represented by an opt...
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The paper deals with a problem of determining optimal advertising expenditures in a two-member channel of distribution in which the manufacturer invests in ...
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An econometric model is developed and used to estimate price promotion effects on sales for the yogourt category in a Quebec market. More specifically, the...
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The paper is concerned with sustainable cooperation in a vertical two-member channel of distribution over an infinite planning horizon. Sustainable intertem...
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A government wishes to accelerate the adoption of a new technology in order to gradually replace an older one. The new technology is manufactured by a mono...
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We consider a differential game model to investigate the effects of price subsidy over time on the rate of diffusion of a new technology. We assume that the...
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L'objectif de cet article est d'analyser les facteurs de succès et d'échec de nouveaux produits de consommation et industriels. Les résultats des analyses d...
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Dans cet article nous procédons à une segmentation des marchés internationaux. Afin d'éliminer la redondance dans les 27 indicateurs socio-économiques consi...
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